Mike Deng started his LED journey in 2001 — at China’s first professional LED lighting factory, founded right after the country’s first lighting-class LED appeared in 1998.

He grew with the industry: sample maker, PIE engineer, quality engineer, R&D engineer, then led the R&D center at a top-10 lighting group in China.

In 2012, he founded First Optoelectronic. His role today: system architect. He doesn’t design a single lens or driver — he designs how all the pieces fit together. The optical engine, the control ecosystem, the installation logic, the future expansion.

His 20+ years in the industry give him one clear ability: to see the whole picture, and make sure every detail serves it.

Why system thinking matters

Most lighting factories sell individual products. A driver here, a strip there, a controller somewhere else. The customer is left to figure out if they work together. Mike’s approach is different. He starts with the application — then builds a complete solution around it. Every component is designed to work as part of a whole.

What that means for you

Less time hunting for compatible parts. Fewer installation surprises. One person to talk to when something needs to be adjusted. And a system that can grow with your needs — not a dead end after the first order.

Tom Xie entered the LED industry in 2004. Over the years, he has covered electronic software programming, engineering construction guidance, and electronic hardware development.

He joined First Optoelectronic in 2013, taking full responsibility for LED electronics and engineering solutions. From 2014 to 2019, he focused exclusively on LED electronics — deepening his expertise in software programming, PCB design, component selection, and electronic reliability.

Tom is proficient in Protel design software and multiple programming platforms. His rule: every driver, every controller, every connection must work reliably — not just in the lab, but after years of real-world use.

What that means for you

No unexpected flickering. No compatibility headaches. No electronic failures that waste your time. Tom makes sure the brains of your lighting system are as solid as the body.

He joined First Optoelectronic in 2014, leading the structural engineering of our LED lighting systems. His expertise covers a wide range of plastic and metal material properties, mold design and manufacturing processes, and structural simulation.

Hope is proficient in Pro-E for structural design and ANSYS for thermal analysis. His philosophy: good structure is invisible — it just works. It dissipates heat efficiently, fits precisely, and lasts without failure.

What that means for you

No overheating. No loose fittings. No installation headaches. Hope ensures every housing, bracket, and connector is engineered to perform reliably in real-world conditions — from a kitchen cabinet to a curtain box.

Apple Liu graduated from a renowned Chinese university of science and engineering with a master’s degree in optoelectronics. She entered the LED industry in 2008, focusing on optical design, lighting, and the relationship between light and the environment.

She joined First Optoelectronic in 2015, where she leads optical development for our lighting systems. Her work spans optical communication, light-environment interaction, and light-human physiology — ensuring that every product delivers the right light for the right application.

Apple is proficient in DIALUX and LightTools software. Her principle: light should be intentional. A 90° beam for a bookshelf where people look directly at the fixture. A 120° wash for a curtain box where light bounces before reaching the eyes. A task beam under a cabinet where the light source stays out of sight.

What that means for you

No guesswork. No “this light feels wrong” complaints from your customers. Apple matches the optical design to the installation location — so every fixture performs exactly as intended.

Sherry Huang graduated from Hunan City University with a degree in Electronic and Information Engineering. This technical background gives her something many salespeople don‘t have: the ability to talk directly with electronic engineers — and understand what they need.

She previously worked at Neo-Neon (Zhen Ming Li), then the world’s largest LED lighting factory, in international sales. There, she learned how to serve demanding global customers and manage complex export projects.

Now at First Optoelectronic, she brings years of experience in LED sales, customer service, and marketing. Her approach: listen first, then match. She doesn‘t push products. She asks about your application, your timeline, your quality expectations — then works with Mike and the team to propose a solution that actually fits.

What that means for you

No language barriers (she speaks fluent English). No miscommunication between sales and engineering. No “let me check with the tech team and get back to you in three days.” Sherry gives you straight answers, fast.

When she’s not working, she enjoys free dance and shopping to recharge.